Maurice Lacroix Watch Repairs
Premier Watch Repairs Service Specialist
Premier Watch Repair's specialist in the service and repair of high quality watches. Callers are welcome to call by confirmed appointment only, to book an appointment please,
Maurice Lacroix Watch Repairs and Servicing
Premier Watch Repair's specialise in Maurice Lacroix watch repair and service and service Maurice Lacroix watches across the range.
The procedure for a Maurice Lacroix watch repair and service is to disassemble the movement completely. Every component is inspected and ultrasonically cleaned to remove all trace of dry oil and other deposits. After cleaning and drying, your Maurice Lacroix is reassembled and lubricated with the correct grade oil specified by Maurice Lacroix before testing and regulation.
Our skilled watchmakers have access to original Maurice Lacroix parts including, clasps, crown, and sapphire crystals.
Your Maurice Lacroix watch repair or service is completed on the premises using the latest pressure testing equipment ensuring your Maurice Lacroix is resealed to Maurice Lacroix Specification finally we use specialist timing software to time your Tag Heuer in 6 positions .
All service work to your Maurice Lacroix is supported by our 12 month guarantee.
About Maurice Lacroix
Maurice Lacroix is a luxury brand of Swiss watches based in the Canton of Jura and headquartered in Zurich.
Maurice Lacroix was founded as part of Desco von Schulthess of Zurich in 1975. Founded in 1889, Desco von Schulthess (Desco) is an older company with roots in the silk trade. Since 1946, Desco has also been a representative for luxury watches including AudemarsPiguet, Heuer, Eterna, and Jaeger-LeCoultre. Over the years, Desco became more interested in the watch business, and in 1961 Desco acquired an assembly facility named Tiara in Saignelégier, in the Swiss Canton of Jura. There it produced private label watches for third parties. In 1975, Desco started marketing watches under the brand name Maurice Lacroix. Like other Swiss watch brands, including Rolex and Omega, the brand Maurice Lacroix does not correspond to any one individual.
By 1980, Maurice Lacroix had become so successful that the facility in Saignelégier ceased production for third parties. In 1989 Maurice Lacroix acquired the case maker Queloz S.A., also based in Saignelégier. This ability to produce watch cases in-house makes Maurice Lacroix unusual compared to other luxury watch companies.
During the 1990s, Maurice Lacroix experienced a "rocket-like ascent" with the launch of their high end "Les Mécaniques" line, later renamed the "Masterpiece" line. During this time, the company elevated itself to the high ranks of Swiss watch manufactures, by both maintaining traditional 'Swiss watch making art' and by creating their own movements for its Masterpiece Collection.
As of 2010, Maurice Lacroix, has a total of approximately 220 employees worldwide, and is represented in around 4,000 shops in more than 60 countries all over the world.
The "Les Mécaniques" / "Masterpiece" line includes limited edition models based on "historic" or "heritage" movements purchased during the height of quartz crisis and refinished to the highest standards. Of particular note are the alarm wristwatches, chronographs, and jump hour Masterpiece watches Maurice Lacroix produced based on heritage movements. In addition, this line includes watches based on extensively modified ébauches from ETA, Unitas, and others that incorporate numerous complications, including retrograde movements, power reserve indicators, and calendar modules.
In 2006, Maurice Lacroix introduced their first full in-house movement, the ML106 based "Masterpiece Le Chronographe." Since then, Maurice Lacroix has introduced numerous manufacture movements including an automatic movement in 2011. The shift to manufacture movements has been accompanied by an increase in the size of the watches and a shift to a more "modern" or "industrial" look.
In 2001 Maurice Lacroix S.A. became an independent legal entity. As such, it is one of the few independent Swiss watch manufactures.
In recent years, Maurice Lacroix has collaborated with Wikipedia's founder Jimmy Wales, musician Bob Geldof and British golfer Justin Rose on a brand endorsement campaign.
Premier Watch Repairs use genuine parts , all service repairs are supported by our 12 month guarantee.