We’re always delighted to welcome visitors—just remember to book ahead! Appointments are available Monday to Thursday, from 8 AM to 5 PM. Choose your preferred date and time to secure your spot.
Comprehensive Watch Service Procedure
At Premier Watch Repairs, we take pride in offering meticulous care for your timepieces. Our comprehensive watch service procedure ensures your watch is restored to optimal condition while preserving its unique craftsmanship and history.
Service Highlights:
- Thorough Inspection: Each timepiece undergoes a detailed evaluation to identify necessary repairs, adjustments, and maintenance.
- Movement Servicing: The internal movement is carefully disassembled, cleaned, oiled, and reassembled to maintain precise timekeeping.
- Case and Bracelet Restoration (Optional): Enhance the aesthetic appeal of your watch with expert case and bracelet restoration services. We skillfully polish and refurbish these components to bring back their original shine and luster.
- Assembly and Testing: After servicing, the watch is meticulously reassembled and subjected to rigorous testing to ensure functionality and durability.
Important Notes:
- Please note that we do not offer replating services for watch cases or bracelets.
- Due to the delicate nature and age of vintage timepieces, we cannot guarantee water resistance after servicing.
Maurice Lacroix: Swiss Craftsmanship at its Finest
Maurice Lacroix is a prestigious Swiss watch brand, celebrated for its luxury designs and exceptional craftsmanship. Headquartered in Zurich, the brand operates from the Canton of Jura—an area renowned for its watchmaking heritage.
The story of Maurice Lacroix began in 1975, as part of Desco von Schulthess, a company with origins dating back to 1889 in the silk trade. By the mid-20th century, Desco had expanded into the luxury watch sector, representing elite brands like Audemars Piguet and Jaeger-LeCoultre. In 1961, Desco acquired Tiara, an assembly facility in Saignelégier, Switzerland, producing private-label watches. Leveraging this expertise, Desco launched Maurice Lacroix, a brand named for the artistry of Swiss watchmaking rather than any single individual.
Maurice Lacroix quickly gained acclaim, shifting entirely to its own production by 1980. The acquisition of case-maker Queloz S.A. in 1989 set the brand apart by enabling in-house manufacturing—a rarity among luxury watchmakers.
The 1990s marked a turning point for the brand with its “Les Mécaniques” line, later renamed “Masterpiece.” These watches, blending traditional Swiss artistry with innovative movements, propelled Maurice Lacroix to elite status. This collection featured stunning complications such as retrograde movements, jump hours, and power reserve indicators.
In 2006, Maurice Lacroix debuted its first fully in-house movement, the ML106-based “Masterpiece Le Chronographe.” Subsequent manufacture movements embraced modern, bold designs while maintaining the brand’s commitment to precision.
Now an independent legal entity since 2001, Maurice Lacroix represents a rare breed of independent Swiss watch manufacturers. With a global presence in over 60 countries and a network of 4,000 shops, the brand continues to impress watch enthusiasts worldwide.
Masterpiece Collection Highlights:
The “Masterpiece” line showcases limited-edition models featuring heritage movements refinished to perfection. These include alarm wristwatches, chronographs, and other iconic designs, alongside extensively modified ébauches offering intricate complications.
Innovative Sponsorships:
Maurice Lacroix has partnered with visionaries like Jimmy Wales, musician Bob Geldof, and golfer Justin Rose, enhancing its reputation through creative brand collaborations.
